Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Paul Jenkins · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Down loaded this morning, played one game and going to delete the app, it’s rubbish, there’s no information on how to stop and restart a game, the only good thing is no adverts, not recommended
This game is the worst solitaire game I’ve ever played. It’s impossible to win a game even on the easiest level. Also, if you make a mistake, unlike the Microsoft version, you can’t press an undo and it also doesn’t tell you when the game is no longer playable. 🥵
Enjoy the fun, challenging, timeless game play of Klondike Solitaire. With no adverts to interrupt your play, a single tap or drag interface, randomis...