Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gonzalo Juarez · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The developers really phoned this one in. They thought to provide hotel search functions, maps of unrelated cities, and generic tourist info for NYC, but the app (which is supposedly dedicated to the Met Museum) lacks properly-labeled maps of the actual museum! Forget the luxuries of real-time tracking or locations of temporary exhibitions, this app lacks even the most rudimentary map details. No wing identification, no room numbers, not even a differentiation between floors! Just a schematic of the walls on the main floor. To have any hope of navigating the beautiful and expansive museum with intent, you’ll have to use a paper map, costing the museum money and creating needless waste. But hey, the app includes city maps of Chicago and Los Angeles for some reason, so I guess that makes it all ok in the end.
Went to see the costume exhibit last week. Besides having beautiful clothes, the concept of long ago gowns being inspiration for designers was brilliant. Unfortunately wasn’t able previously to get into the Jacob Lawrence exhibit. So sorry to have missed it. Tip: The Met’s information about ordering entry tickets should mention that the coat checks are closed. Not pleasant to carry big umbrellas or totes around unnecessarily.
The MET is one of the most impressive museums of all times. Every time I arrive to New York I make sure I reserve some tome to go visit this museum. I dont recall how many times Ive been in the MET, but cant get tired of it. This app is free and gives you a very good overview of the museum. You should try it, nothing to lose. Also in this new update you can store your vouchers within the app if you are planning an activity in New York. I downloaded the content for the city of new york also and it is neat! Very well. I personally like this app.
Visitors guide for travellers looking to discover and visit New York City and its Metropolitan Museum of Art. Mobile guide 100% offline developed for...
| Name | Price | Type |
|---|---|---|
| Metropolitan Museum of Art | $0.00 | One-time |
| Central Park | $0.00 | One-time |
| Museum of Modern Art | $0.00 | One-time |
| American Museum of Natural History | $0.00 | One-time |
| Statue of Liberty | $0.00 | One-time |
| New York City | $0.00 | One-time |
| Central Park Guide & Plans | $1.99 | One-time |
| Statue of Liberty Guide & Plans | $1.99 | One-time |
| New York Full Access | $2.99 | One-time |
| Metropolitan Museum of Art Guide & Plans | $2.99 | One-time |