Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗J. Paul Getty Trust · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Earlier in the past there were many tours of Art, Architecture & landscape which were v informative!! So sad to see none of them were there and only a few tours which does not give credit to this wonderful museum!!!
It’s a lovely no bells and whistles companion. I remember the days when you had to rent a player, so this is such a nice and free replacement for that. The painting audio guides are insightful and well narrated. It’s nice to be able to view the painting instead of spending time reading the side ‘labels’.
I didn’t end up using this at all. I assumed it would have an interactive map that could guide me to particular artists or types of art. It is really just designed for people who want to take tours or want to put in the audio codes of a particular piece they have already found. The paper map at the information desk was much more useful.
With Getty’s official app, you’ll discover unique perspectives on art and enjoy an immersive experience of exhibitions and outdoor spaces. Let GettyG...