Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Duke University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The directions were confusing and I would’ve preferred to just use Apple Maps if that had all the landmarks but the descriptions of each place enhanced my self-guided tour experience as a whole. Just keep this in mind before visiting.
Some of the information in this app is correct. Unfortunately, the address of the West Campus Libraries is not 100 Fuqua Drive. I trusted it and led my family on a 15-minute detour to what turned out to be the the business school. Separate from that, the walking directions (even when the addresses are correct) are very unhelpful. First, it detects your current location and never updates your location until you force-close the app. Then, the list of step-by-step walking directions expects you to know the street names, but most intersections don’t have street signs. I’m starting to think I put more effort into this review than Duke out into this app.
Self-guided walking tour of Duke University’s campus, designed by the Duke Office of Undergraduate Admissions.