Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Phillips Safety Products, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As others have said with better details “the app needs a way to go back”. Searching for glasses means if you look at a pair of glasses and decide (by a closer examination) that you don’t like them. You have to shut down the app and restart it in order to see another pair. The products and quality they offer are very good. It’s better searching from their website and worth it for me. I’ve bought several pairs of prescription glasses from them and liked them all. They need to get their app together. Ha!
Back button and virtual try on
Can’t seem to return to search results once you click on an item. Needs a back button or “return to shopping” button, otherwise you have to start from scratch each time you click on a product to look at it (including having to re-select each filter choice). Look and feel of site is great, tho.
RX Safety is leading in prescription safety glasses. We offer high-quality prescription safety glasses, prescription sunglasses, tactical and shooting...