Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tops Markets, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
BLUF: there’s a “$0 delivery fee” banner and it is unclickable. It doesn’t go away and takes up the bottom 20% of the screen making it impossible to switch between tabs. A quick patch for this would be VERY much appreciated. Otherwise I think it’s a pretty good app. I like that when you add things to cart it groups them by aisle making it a lot easier to shop in person rather than weaving through every aisle for each item like I usually do.
I use it regularly and I keep it up-to-date. I’m always updating my saved shopping list for the upcoming payday so that I know what groceries I need to move to In-Store cart and I also like to use the app to do comparisons on what deals are going on. Couple of issues. 1) The app is finicky about what option you choose for shopping. Multiple times have I chosen In-Store and it immediately swaps it back to Pickup or Delivery. Even if the cart is empty it sometimes just refuses to hold the shopping setting you’ve selected. 2) Cart items regularly disappear when using the shopping list function. This issue has been happening since the last update. If you set the app to In-Store and have items in your shopping list that are indeed in store and you choose to add to cart it does add to cart while on the In-Store setting. You can go to the cart and see everything. However as soon as you modify or add an additional item to the cart the whole cart list disappears. I’ve been able to repro this over and over even with a delete and reinstall of the application. What’s even more annoying is that if you switch the shopping type to pickup when this happens then all the items reappear but you lose the aisle locations. If you try to switch back to in-store, the app just keeps switching it back to pickup. Very disappointing version of this app as DEV/QA should have done a much better job testing this.
I met an angel named Nancy! Yesterday I tried to help my brother-in-law into Tops in Clifton Springs, NY — he’s recovering from a stroke and struggles to move, even holding onto a grocery cart. We barely got into the front door and couldn’t really go forward or back when a woman who worked there offered to get him a chair. She got a chair from the office, helped him sit down, and stayed with him while I quickly bought some food. She made sure that I was able to get my brother-in-law back into my car. I made sure to learn her name, Nancy, because I was so grateful! Nancy went above and beyond the call of duty to provide outstanding customer service!
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