Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fair Art Fair LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I know the upfront cost of this app might take some by surprise but they don’t take commission from their artists. If you sell work via FAF it pays for itself. The app itself is awesome! I personally find it to be better than any other art selling platform out there. I’m not a fan of Saatchi or any of platforms that render the work in a fake environment. FAF showcases the art in the best possible way, similar to the way any top tier gallery would on their own art selling platform, and it’s SO easy to use. They’re small enough now that artists can really make quality connections with their team, curators, galleries and other artists. I HIGHLY recommend adopting it earlier than later.
There is something for everyone here. I love the automatic creation of PDF and invoices... I love looking at all the artists works & the Notice Board is full of opportunities and events! Really easy to use too... I really hope the curators choose my work for the next in real life exhibition!
I read about this app in the Artnet blog - evil galleries take too much commission from sales, here is the true solution for the artists to get paid without the middle man. I was curious to try it. The first thing you see upon downloading the app is a prompt to pay a £180 ($240) yearly fee. You don’t even get the opportunity to browse the app and to see how (and if) it actually works. There are no official stats provided as to how much artwork was sold via the app since its inception. There are no authentic testimonials anywhere (well, aside from the obvious PR stuff). But please, give us $240 right now and we promise you…. what exactly? I’d say it is a hefty fee for a product you know absolutely nothing about aside from a few PR articles online. Normally, paid apps give you at least a few days of trial period before you decide to commit. And if this is the app that claims to help artists generate sales, I would like to see some numbers upfront. How many artists are on it? How many buyers? How much $ of sold goods since they started? How exactly will you benefit from this? Well, pay $240 first and then you will (maybe) find out.
Fair Art Fair is a new app-based digital destination for artists, collectors, curators, and the art curious. Conceived, designed, and led by artists,...