Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nutricoach, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has BY FAR the most intrusive onboarding I’ve ever encountered. It asks WAY too many questions (sexual orientation?? For a weight managing app?) and the questions just kept a-comin’ until I just started hitting the boxes blindly. (I was curious to see how far it would go.) Just when I thought it must surely be wrapping up, it then demands my mobile, email, AND even landline number before I can proceed. That’s when I said ENOUGH! and deleted the app. You guys really need to scale back your aggressive data-mining attempts — it’s a turnoff and way too obvious. Back to the drawing board!
Freebie lifetime offer today. No idea if it’s good, they ask you to rate literally right after signing up… it should ask after using it over a few days so you only get responses from people invested in using it- but here you are asking for my opinion after 5 seconds of owning the app, so I will give it a go: they also play the 20 questions game, aka asking all kinds of personal info, I just answered the bottom answer for all questions, and write whatever I felt like writing, to avoid sharing what I didn’t feel like sharing. I do know that there is no way to just look over the app, without having to jump through their hoops first. Users want to have control over what personal data they share with you, and certainly when you are asking for this personal data BEFORE even getting to a purchase screen., where they may then decide they don’t want to use the app, is wrong. (By the way this has a hidden in-app purchase not disclosed in description that you get to once you have played their 20 questions game). It makes it seem like data mining, so if that’s not the intent, allow the app to be looked at, and have fees displayed prominently, before any personal information is asked for. Because people genuinely interested in this program will give it a go. Interesting idea, but not done the right way from the get go, so not sure if I will use it because I frankly don’t trust this set up. Not cool.
This app is definitely on your side. I’ve only just registered but I getting great feedback already just in what they want to learn about me so they and I can maximize my success.
NUTRICOACH A Free AI Calorie Tracking App Has your current weight loss calorie tracker failed you? Traditional calorie counting using a database is...
| Name | Price | Type |
|---|---|---|
| NutriCoach Plus (Annual) | $32.00 | Yearly |
| NutriCoach Plus monthly | $49.00 | Monthly |