Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗My Pregnancy and Baby Tracker · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was counting kicks and decided to press on the tips tab. Got stuck on an ad and couldn’t get out of it. I had two kicks while that ad was playing and couldn’t count it. So irritating
Do not look any further. This is the easiest way to count your baby's kicks. Your baby's movements could provide information about your baby's health...
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