Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗倩 赵 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Overall, it’s a great app to track baby movement for the last trimester. Eases your mind because it keeps track within an hour. The only thing I’d like to see improvement on is the advertisements— I have to wait for the app to load further when opening it and click on another button to actually activate it to open.
Bottom line up front—don’t purchase. Download ‘Count the Kicks’ instead. I purchased this for use with my Apple Watch, and am very disappointed that it doesn’t work at all. There is another app I found that works with Apple Watch, but it’s too complicated for my liking (it’s called ‘Baby Kicks’...it asks after each kick what type of movement it was. I am under the belief, after some research, that it doesn’t matter what kind of movement it is, the goal is just 10 within two hours and making sure the intensity of the movement is normal for your baby prior to counting the kick). I was looking forward to the simplicity of this app and using my watch to count kicks (for ease of use), and will now have to use my phone in order to do so (today’s type of ‘problem’, I suppose). I’ve actually found that I prefer the ‘Count the Kicks’ app more anyway, and have been using that heavily. (Highly recommend) I looked through many other reviews for this app (after purchasing, silly me), and it appears this has been an issue for a few years now (the app not working on the Apple Watch, which it advertises as being able to be used on). I am (super-cautiously) hopeful they will fix it, and since I’ve already purchased I’ll keep it on my phone. Would love to see it work, the app has potential, but falls flat in the end.
I’ve used it for about a week, and I’ve enjoyed it. It’s very easy to log kicks and navigate the app. However, I’m being prompted to rate the app, and it’s frozen. I can’t click an option, or click out of the rating menu. I’m hoping doing this will alleviate the issue. Other than this little hiccup, it’s been great!
Baby Kicks Monitor is designed for all the pregnancy Mums as a baby kicking counter. From about 28 weeks or when you feel kicks regularly, your doc...