Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MARTELLOTTO INC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m a fan of BHW, but their app is awful! No filter to only show wines available to purchase so you must scroll through too many sold out wines! Waste of time!! Also, every time I add wines to my cart and continue shopping it clears my preferences! I don’t drink white wines, only cook with them. And I prefer red blends, Cab Franc and Grenaches but can’t filter out others. Not user friendly at all.. Please fix this before I delete this cumbersome app! Never mind, deleting now after returning to my cart only to find it’s empty after writing this dismal review!
There has never been a better time to be a wine lover. The overall improvement in winemaking combined with modern technology and innovation, and the o...