Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mjello · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great, simple app, with fantastic syncing. Really wish there were two changes. 1. Keep the time displayed from the phone. Often I find myself trying to make an entry but closing the app to check current time 2. Premium is tied to the app not the child, so if you’re sharing with someone you won’t get privileges if they paid for premium Update: I’m coming back to the app after a couple years. It still is strong, but several of the “improvements” end up slowing the app down. They’ve added a bunch of slow fade in animations as polish, but it make it feel way worse to use - especially given I want to quickly log something and get on with it. There’s also this annoying bug where every time the app is opened it says I’ve been invited to the family. It will error out if I try to accept, so I just click dismiss.
We tried so many of these apps and they all had the most over-complicated, offensive user interfaces. One made us feel we were going to a fairground every time we opened it, not what you want at a 3am feed. This app is excellent, does what you want with elegance, doesn’t try to be anything more or give you faux AI analysis, and doesn’t try to sell you stuff. Get it! (I’d love a feature whereby I could export my data as CSV.)
Overall it’s a great & simple system, but here’s my wishlist that even if included in premium would make it a 5⭐️: 1) A way to log bottle feedings & pumping in 1ml increments if needed… possibly a way to click and enter your own amount down to the exact instead of rounding. 2) A way to personalize the icon order… It’s a little discouraging to non-breastfeeding moms to have the breast staring at you every time you log a bottle. If I could move this to end end or even delete off my grid this would be 👌. Even if the system automatically determined the order based on usage the ones we don’t use would fall to the back and out of the way.
Life as a new parent can be demanding, and you need all the help you can get to focus on what really matters; enjoy the precious time with your baby....
| Name | Price | Type |
|---|---|---|
| Mjello Baby Premium (weekly) | $3.49 | Weekly |
| Mjello Baby Premium (Monthly) | $7.79 | Monthly |
| Mjello Baby Premium (Monthly) | $11.99 | Monthly |
| Mjello Baby Premium (6 Month) | $27.99 | Semi-Annual |
| Mjello Baby Premium (Annual) | $36.99 | Yearly |
| Mjello Baby Premium (6 Month) | $42.99 | Semi-Annual |
| Baby Tracker Unlimited Access (Annual) | $45.99 | Yearly |
| Mjello Baby Premium (Annual) | $56.99 | Yearly |
| Breastfeeding Tracker Premium (Annual) | $56.99 | Yearly |