Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CRAIG ALAN GUNDLACH · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The latest update doesn’t allow me to view the workout demos even though I have a membership. Fix the bugs!
Not user friendly. You need to sign up for one class at a time and it takes forever to navigate back and forth to the schedule. You have no way of knowing what classes you already registered for - so you have to waste time going back and forth and clicking on each date etc.
Download the Manic Training app to easily book classes and manage your fitness experience - anytime, anywhere. Make a reservation, get added to a wait...