Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Barriques Holding Company, LLC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The slowest app on my phone by far, I don't know how any app in this day and age can take 30 seconds to open. Also regularly closes out of the process when I'm trying to add a new credit card so I have to start over (I still don't see it added yet after 5+ tries); and I had coupons/rewards to use that the app wouldn't accept, and I only found out after they expired that I had to use them in-store rather than in the app (I didn't learn this from the company, as I reached out multiple times and got zero responses). Placing an order for pickup is nice and convenient, and that pulls the app all the way up to a second star.
They used to have a very simple process for re-order. You press two buttons and it’s done. Now you have to choose your location, choose dine in or pick up, choose the time you want to pick up, choose your payment, and choose your tip every single time. I count 22 selections every time I want to re-order. Their explanation is that at least it looks better and you can use gift cards. I know the employees are very frustrated because people skip the tip because there are so many choices.
The app currently crashes whenever I select the pick up order option. This is a recent change in the last week so hopefully the developer will fix it soon. Prior to this week the app worked very well, though integrating Apple Pay would be awesome.
The Barriques app is a convenient way to mobile order ahead and skip the line. Order ahead Why wait in line when you can place your order and have it...