Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Colectivo Coffee Roasters · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app does not allow you to add funds to your account at checkout. You have to back out to the main page and navigate a series of tabs to add funds. Really annoying and not intuitive.
New updated app is a HUGE step backwards. The ‘order again’ option does not retain prior order customizations, it automatically adds a tip (for my order, equates to 30%, so requires me to change), and I no longer get an email for my mobile order so I don’t know when it’s ready. Not to mention they are now charging $.75 to add honey to tea!
New app update did not let me check out with Apple Pay. It also made me reset my password. I like the new design, it’s easy to follow and functional. But I hope they fix the Apply Pay bug as that is my preferred way to pay.
The Colectivo Coffee app lets you order ahead and skip the line! We'll let you know when your order is ready! Colectivo Reward members earn points tha...