Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗XPAT, INC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was muted after pointing out that a white man was giving race-related “advice” on the app based on his “research”. He was highlighting racism abroad in a country he had never been to, folks. Peak cringe, I know! I was currently in that country and found his advice to be out of pocket and expressed this. I see now that I was a bit of a fool thinking the app was a safe space for Black women. I naively brought this to the attention of the creator’s account. Shar the creator had previously reached out to me for a spotlight feature which could have been cute. When I flagged that this white man was interacting on posts not based on his lived experience (as a white man dealing with/witnessing anti-Black racism), I was muted. Or rather, when I made a post addressed to Black people only, I was muted. As a woman I think it is important to have safe spaces to communicate within our community but such a place has yet to be created. This white man remains on the app, probably giving race-related advice he knows nothing about, but such is life. I must say that I enjoyed the app before I flagged the presence of white men unironically weighing in on racism abroad.
I came across this app after reading about the founder in a cnbc article. I’m so excited I stumbled across it. As a young professional black person who is looking to become a global citizen, this app has helped me find my tribe. You can easily connect with aspiring and current expats from all over the world to learn, share, grow. The app itself is well done with search capabilities and messaging functions. It fills a need and is well developed. Would give it 10 stars if I could.
Lemme tell you, there are many “apps” that talk about being safe for BIPOC, giving us information on where to go what to do and who we can connect with. Many times I’ve tried but I just never was able to click. I came across Xpat app via TikTok and gosh am I so so happy this exist! The search options, the community, the people! I love that this actually feels like a safe space for us to thrive, grow, and learn about places to live outside of the US. It’s amazing to see people already doing it and others in various stages like me! I appreciate this app, and I appreciate the creators that brought this to life! We literally just want to live in peace and this app gives us that chance. Check it out 🥰✨✊🏾
The Xpat App is a lifestyle and community building app that promotes knowledge sharing, community building, and enhancement of the Black expat experie...