Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PediaMetrix · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app took my name, phone, email, my child’s name and birth date and did not deliver any information. It forwarded to some website to sell junk to me. This is not the promised app.
I had a few issues with uploading pictures in the app but the team behind this app offered me great support. They proactively emailed me to offer support and when I told them about some bugs in the app, they fixed the issues and offered a refund for the inconvenience.
Accurate and HIPAA compliant infants’ cranial assessment app for use in home setting as well as pediatric offices. After capturing and uploading photo...