Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vivrelle · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was excited to try Vivrelle, but the experience has been disappointing. Thankfully, I started with a free month. * Nearly every bag on my wishlist has been marked as borrowed, making it extremely difficult to find something I actually want. * The first bag I received was so worn and weathered that I couldn’t use it for the event I had planned. It looked far more used than I expected from a luxury rental service. * I repeatedly receive notifications that bags from my wishlist are available, but when I open the app, they’re still unavailable. * Be sure to read the fine print before signing up. I didn’t realize I was committing to a 3 month membership, and now I’m locked in despite being unable to rent a single bag I actually want. Overall, the inventory availability and app experience have not matched the expectations set by the service.
I am a member of Vivrelle community. I love having a monthly handbag and appreciate the shared community and re-use concept with fashion hand bags and look. The app is great to use. Plus a great look book to select and reserve each month. The “See Item Size” and get a preview” — love that! I am two thumbs up!
I’m a bit of a Vivrelle ~*power user*~ and the new redesign has been a huge upgrade in user experience, especially when there’s new drops or one of my wishlist items is back in stock and I need to react quickly. There also seems to be pretty frequent updates, I reported a bug and they fixed it within the week(?!) - amazing.
Vivrelle is the exclusive fashion and lifestyle membership that unlocks access to a one-of-a-kind closet of luxury accessories, including handbags, je...