Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Retrofete Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app was so buggy, it wasn’t really usable, and I ended up deleting it. It also needs some ux help. Also false advertising for saying there was special sale pieces/early access on the app (no different than desktop website, just buggier.) it’s bad when a potential customer can not even scroll through the items without constant freezes, let alone use the filtering system.
It’ll be easier if the app allows you to search for price on your favorites. You have the sale and new collection in the same place, it’s kinda messy.
I love everything I’ve every purchased from this brand!! Bravo to amazing detail and style!! 👏🏼🧡
A nod to the glamour and exuberance of decades past, the New York-based label takes its name from a melding of synonyms for “vintage” and “party.” Enl...