Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ohio Department of Natural Resources · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I wish this app had a little bit more information, including county trails and parks, and the ability to search for trails by county, not just name or distance. This would allow people to discover trails they may not already know within their own county. I know the search feature for nearby trails is supposed to do this. But, in a county with few trails, seven out of eight (that I know of) aren’t listed on this app. Also, when searching for trails nearby, I wish I could extend to 100 miles or more. Depending on location, 25 is not enough. Overall, I think it’s a great idea for an app. I appreciate all the work that’s been put into it so far. I just hope it can include even more information for those who live far away from state parks to use.
I’m sure it’s a very nice app to use, but I couldn’t seem to get any trails to come up when searching. Needs more work to make trails searchable/more intuitive/user friendly.
Tried to favorite a trail for Mohican and it wouldn’t work. I am a hiker and nature photographer. I have been using a combination of All Trails and The OH division of wildlife Hunt Fish OH apps to search and plan my nature adventures around NE Ohio. It would be nice to have all this info in one place. A map that highlights public lands, an overall location/park map, and the detailed trail maps. For instance, if I search Mohican State Park, it would bring up a map of that location showing public lands and all trails. It would list the trails below, where you could tap on each one to get further info on that trail and a detailed map of said trail. I look forward to your future updates and the ability to use offline....as some locations are no service areas and I have to fill my phone full of screenshots of maps. I do like all the details and descriptions given of the trails. You’re on the right track. 😊
Explore and provide feedback on this release of the new DETOUR mobile trails app. Get off the beaten path. Find your DETOUR. This new app will help...