Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Great Lakes Publishing Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Frequently opens things I didn’t click on, or is very touchy when scrolling. Also sometimes doesn’t load things. First time downloading and trying the app. It had lots of useful information but didn’t seem all the way up to date. I can just Google to find things quicker. I’d consider keeping the app if it wasn’t so touchy and loaded everything when needed.
Too many bugs to usefully deal with. App doesn’t load all banners, opens pages not touched, gets stuck (unable to scroll), etc. Would be happy to use in the future if the basic usability can be improved. (I’m working with an iPhone 14+ on high speed internet - it’s not a hardware or connectivity issue). Thanks ✌️
I like the integration of articles and cool stuff to do near me.
Let the travel inspiration begin with the free Official Ohio Travel Guide by TourismOhio. Download the digital edition of the publication now to plan...