Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Baby Brezza · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
We really like this gadget! Fortunately, so far, the problems others have described with connecting to Wi-Fi and the machine and the errors have NOT occurred. This is actually a rather nice tool as part of our baby repertoire, especially when baby is starting to stir for a meal at night. We don’t have to wake up the whole neighborhood trying to get a bottle made, then warmed (which feels like it takes forever when there’s an upset baby). Lots of potential for this product app: I wish there was a way to track bottle history and volumes. I see from the reviews that someone asked for it two years ago too so not sure if the message was seen by developer. Please add bottle history- times and volumes!! Next version might benefit from a water meter too- warning system that the next bottle will finish the water in the tank. App reminders/ count down that the next bottle will result in you needing to clean the machine. Useful things to not have to deal with, again, when your baby is crying in the middle of the night which is the whole point of the product.
Typically when one invests the kind of money this product cost, there is the expectation of saving time and that the product is accurate. This isn’t either if those. I was aware of the negative reviews, but more often than not, I have found those reviews to be based in user error. As to the app, its clunky and glitchy, much room for improvement. As for the formula pro, each of the tests I ran to test for accuracy involved having the machine dispense only water were off by more than 25%. This would have resulted in the formula being too watery. Folks, you’re formula mix cannot be off by this much. The machine will be returned. Please save your money. This just isn’t worth it.
I love my brezza, but I don’t have the one that connects to WiFi. Which is perfectly okay because it’s super handy, especially when given as a gift! I’m just having a hard time contacting someone regarding the formula setting. With the formula shortages we have started buying store brand (Up & Up - Target Brand) and the formula setting tells me 6, but it doesn’t properly dispense the water to powder ratio, so the bottle have been coming out clumpy 😢. I’m not sure how to adjust it so that it does dispense the formula correctly. Please change the option from “store brand” to the actual brand the store Carrie’s, as it is not dispensing the formula correctly. Please add all of the formula options with the correct powder setting so that I can continue to use my brezza. Thank you so much 😊
Make a warm formula automatically from your phone with the Baby Brezza Formula Pro Advanced WiFi. Using this FREE app, you can customize and save 5 bo...