Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gino Guerra · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been playing a different soda sort game for so long that I “won” all I could earn and then they changed it to force ads and it was becoming annoying (with the paid upgrade to skip ads except for a boost). So I downloaded this without much expectation and I really like it! My only issue is that you can’t go back one move. But the tube tip-over is a fun way to get unstuck.
I was at 65 balls and accidentally hit the circle arrow and got sent back to two tubes, needs better explanation of all the symbols. I can’t get back to where I was. Got sent back a second time and don’t know what happened. Not going to start over but will try a different game.
I like this version of ball sorting games because a ball of 1 color can only be put in an empty tube or on top of a ball of the same color. However all the tubes can’t be seen on an IPad screen and the colors are so similar they are difficult to o tell apart without the numbers. Perhaps different shapes like squares, triangles and 5 point stars could be used to add variety as well as brighter colors.
Pass time with this simple logic game. Tap the tubes to select the top-most ball. Stack matching balls until every tube has matching colored balls. In...