Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Daniel Roberts · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is great for all ages. It’s a feel good, easy to play app. Graphics are not too overwhelming and are family friendly. Would highly recommend.
I don’t usually like the steering type games but this one is cute, fun, and addictive. Something about the setup makes it kind of calming. I don’t feel like I’ve lost a ton of progress when I die. It’s just soothing and addictive.
I haven’t put this down for 3 hours.
Oompy Falls is an extreme freefall game featuring a helpless blob named Oompy. He has taken a dangerous fall from above and your job is to guide Oompy...