Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Johnson Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As a mortgage professional, I’ve had the opportunity of seeing banking software of mini banks and credit unions. A software Johnson Financial Group implements for their clients is comprehensive in what it allows you to do. I can’t think of anything you may need to do that. You cannot do here with your bank account accounts. When in doubt, a quick call to Customer Service should help you find what you need.
I think they should look at other banking apps and then tweak this one quite a bit. My US bank app will send me push notifications every time something happens with my account (i.e: a purchase is made, your account is overdrawn, money was deposited, money was withdrawn, you only have “x” amount left in your account), this app for Johnson bank does not do that (or I have yet to discover how to do that if it does ((meaning it’s not user friendly) and I’m pretty tech savvy). If this app had that it would be 100x more than what it is. The layout of the app itself is also a bit confusing sometimes. I think they have quite a ways to go and I hope they start doing something about it soon cause it’s been a major inconvenience for me and has me contemplating on switching back to US bank for everything.
Before the big update to this app, I rarely had to enter my password, as it’s supposed to remember it for use with FaceID. Since the big update, it never remembers my password, so FaceID can never be used. This makes it a pain to log in, as my bank password is complex. This makes the app almost useless for me, because I used to use it to check on things quickly. Now, why wouldn’t I just log onto the website if it’s going to make me go through the full login process every time anyway. I waited awhile to see if they’d fix it, but months later it’s still not fixed.
Johnson Financial Group – MyJFG and AccessJFG (Business/Commercial) mobile app The JFG mobile app allows you to handle your banking needs from the co...