Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Summit Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Seriously, I like it at Summit Waunakee more than any other bank or credit union I’ve ever had an account with. It may be cliche but as they say; “It’s definitely the People”! I haven’t actually been there my whole life but I moved to Waunakee on January 1st, 2007, also the year my Granddaughter was born. I opened the account, roughly the same day! I don’t really remember but it sure sounds good. It took a little while getting used to new people and a new town but I have been made to feel almost like family by some of the special people that are at Summit. They go out of there way to help you, even through the rough spots and bad times. Money is money but people really make a difference sometimes.
I was trying to resolve an issue with my Apple Pay account. In order to link Summit debit card to Apple Pay a person is required to actually call customer service. When you call, they will instruct you to go to your message box on the banks website to send a message indicating the need for verification of your Account to complete setting up your Apple Pay. This is an added step that isn’t a game-ender; however, when I tried to initiate a message through the mobile iPhone app I found that I could not. The Summit iPhone app does not have a “ new message “ creating function. You can only read messages that have new responses (which would have had to be created on your computer). When I tried to go to the website via Safari browser, I also found that it is not iPhone friendly and made logging into my account seem impossible. When I did sit down at my computer and send the message, the customer service reps were very helpful in expediting my request. I wish the folks who are in touch with the app/website development might take another look at how things are working for iPhone/Safari using bank customers.
Summit is by far one of Dane County's best credit unions. The reason all of my loans, mortgage and primary checking, first, and secondary savings are all placed in their capable hands. This Establishment has done an absolutely terrific job at hiring and training the banking industry's top employees and managers. The tellers are friendly, courteous, and humble. When they don't know the answer they ask for help. Saving the customer from frustration and time. Always polite, and always smiling, even after a difficult individual, they snap back to being professional. (We're all human, good days, bad days, sunny days, or stormy days...) the employees at Summit are there to greet you and help us from the minute we enter the lobby. The products that Summit shares with the public are profoundly amazing. Our family is very satisfied with Summit performance over the past 20 years. I consider myself honored, and given a great advantage to be a member of Summit Credit Union!!!
We’re all about improving your financial life AND how it makes you feel! With our free app full of tools to easily manage your total financial picture...