Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Landmark Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I don’t know if the removal of facial recognition was an attempt at streamlining the mobile app experience but it has severely impacted the overall user experience for this map. I generally prefer the non-“mobile” app for banking and the such because of these changes that were made. You cannot sign in with facial recognition anymore, so where did my data for that go? That also makes me ask, why remove it in the first place? For many people like me, I don’t enjoy staying signed in. It makes me feel more vulnerable especially if my cyber defenses were to break. At least my face was a form of barrier against this issue. With it removed I was logged out of my account (as with every app update) and I was traveling at the time so I had NO ACCESS to my SSN to recover my password. Overall. I was forced into a frustrating and stressful experience and I just wish the UI design team would stop removing features many people enjoy.
This app is zero steps forward in aesthetics and two steps back in functionality. First of all, the two best things about the previous version were the widget (balance preview) and notifications (transaction alerts). With this update, widgets are no longer available, so you have to launch the app to see your snapshot. Next, notifications are broken. They don’t alert you until you sign into the app, which completely defeats the purpose of notifications (you know, in real time, so I can prevent fraud, confirm payments, see direct deposits, etc.). Those two things being broken are tragic. Besides that, when you do log in, the new version is clunky looking and navigation is harder than it was before. Previous version was five star. New version is a one star until this stuff is fixed. Edit: I still hope to hear back on a widget. The notifications appear to be an internal permission problem. What happens is I receive no notifications from the app for days. Then when I log into the app or the web site, I suddenly receive a flurry of notifications on my phone. So clearly the app is not set up to allow notifications until logging in, which as I said, completely defeats the purpose and is a huge disappointment. This must be fixed.
I do not know why you updated our system and making us redo our account all over again and our password all over again I never time I try to put in my Social Security you guys block me what type of bank are you. Your new update just locked me out of my account. I cannot even see how much money do I have in my account? How can I pay off my credit card? If you guys block me on my account what kind of stuff is this. Utility is going to help us out whatever same time you block us.
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