Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sodexo, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I don’t know if you guys over at Sodexo just flat out don’t care, or legitimately don’t know how to develop an app. What is the point of making an app designed for college students as a way of helping them order food easily, when it does not work, and instead just gives us more headaches. Out of the now 10 attempts of me trying to order food on campus, it’s only worked once! I constantly get the message that my “payment could not be processed, try again later.” Ok, I try again later and get the same message. It’s an endless cycle. How about you, Sodexo, give a care about your product? Or at least stop hiding behind the lie of “trying to help college students” and instead own up to the fact that you made a horrendously broken app.
I ordered a cup of coffee from my uni’s coffee shop and the “ASAP” ended up being an hour and a half after I ordered—something it doesn’t tell you until the very end. I still ordered hoping the cafe would just give it to me immediately and they refused. I then tried to cancel the order and there was no option to do so! If I wanted to wait an hour and a half for coffee, I wouldn’t have bothered to order. I deleted the app and didn’t bother with the order. Thankfully, I hadn’t paid yet. Waste of time and resources. Get an option to cancel orders. Busy college students and employees don’t always have that kind of time to waste waiting for food. Next time, I’ll just drive to my local coffee shop instead.
My university uses this app for pick up orders. Frequently when I try to order, it says that there is an issue with the payment method when there shouldn’t be. The only way to fix this problem is deleting and redownloading the app. It’s very obnoxious. My university only allows for one entree and two sides per order, but the app doesn’t tell you what is a side and what is an entree. If you accidentally order two entrees, they just won’t give you some of the food you ordered which is disappointing.
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