Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Espressly, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m still not able to order everything I want through the app or online. There’s no option for turkey sausage, which is available at the stores. Still have not been able to pay using Apple Pay. Very difficult to find items, takes a lot of clicks. Very unpolished app., clicking on their logo takes you to a broken DoorDash page. The fact that its rating averages two stars says it all. It’s a shame to have such a great store with such a bad app. This just says they don’t care about their customers.
Coffee was ready within 5 min but a mint mocha coffee was ordered. My coffee is neither mint nor mocha. Did they even read the order that came in? I’d rather wait a couple extra minutes and have my coffee be the way I want it. I don’t want to pay an additional $1-2 for extra mint/mocha. Mary Lou’s coffee used to really be something, but recently it hasn’t been anything special at all. Don’t see myself visiting again any time soon
My expectations might have been high as a Starbucks app user…but things you won’t find with this app: 1. Time savings from pre ordering - no matter how much lead time I give I’ve NEVER had it done in the 8-10 min that the app always said. Most times 20 min isn’t enough. You also have to wait in line regardless because the coffee is left behind the counter. 2. Rewards for your order - the cash back is negligible. Lowest of any coffee shop I’ve used including non chain shops. 3. Help with your order - most online ordering apps give you the ingredients of their items for you to customize your order. Not Mary Lou’s. If you don’t know what’s in the item, ordering it on the app isn’t going to help. Take some note from other companies and improve upon the experience.
The Marylou's Coffee app allows customers to easily order ahead and receive great rewards.