Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bryan Brown · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Hi, version 3.4 of The Family Wins app is not great. I just downloaded the update from 3 days ago and it’s problematic. I usually listen to the daily devotional while in the car. With the most recent update, now the audio doesn’t play if my phone goes to sleep or if I try to use another app on my phone, like navigation. It previously ran fine in the background. It no longer does. Can you please fix this as it’s the primary way that I engage with TFW content?
Finally I have found a daily devotional that works for me! I am within a couple of days of finishing my first year with TFWD and I’ve only missed doing my 15 minutes 8 times. I really appreciate the way the Bible selection, the worship music, and commentary all fit together and make me think. It is a great app and always as close as my phone! Most importantly I can stick with it which make my life better. Thanks!
Our Family-focused devotional offers parents, grandparents and young adults alike a strategic starting point for recovery to navigate our increasingly...