Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MOH Office for Healthcare Transformation Pte Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the mixed feelings choice, more real than other apps out there! The only flaw is that the wordings are quite small and the setting has no options to adjust, I believe people my age that need reading glasses might find it difficult to read.
Have been using this app almost daily. Easy to use and to log moods, really liked the push notif to remind users too. Loving the mood insight page as it’s helpful for self reflection. Improvement: could we add a feature to edit submitted mood? ( just like how we can edit journal entry)
HOPES is a mental health and well-being app built with clinicians and people with lived experience to support self-monitoring and self-management. WH...