Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Candibell · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Please add a percentage tracker for active, passive, and interrupted chart. That way you can quickly see oh it’s mostly active. Our kid is a blend of green and yellow, but his yellow is basically not moving the brush because he’s distracted. Without percentages it makes it hard to tell if he needs to brush again sometimes
The tracker actually works. I’m amazed. That alone gets three stars. The app is helpful and works. That also deserves three stars. Thanks to the developers for making a helpful product that works! What I would like to see to make it great: - kid and parent profiles or app. As a parent, I don’t need to see the badges and it slows down me viewing how they brush. And unless I am in the room with them while they brush, they don’t see the badge (and that defeats the purpose of the hands-off tracking aspect) I don’t let my kids on my phone, especially in a bathroom (yuck) so they never see the badges. Please allow me as a parent to turn that off on my view. Please make a portal/profile for them to have on their devices to be motivated by the badges. - I don’t understand the consistency or pattern of the badges. maybe badges could be themed for brush time, brushing quality, or times per day? And be consistent on when they are given (two kids brush “the same” in the app, but one gets a badge? That’s a letdown for one kid) - I am so pleased with the ease of use with the physical tracker. But when it’s placed correctly, wet fingers can slip and click it off unexpectedly/unknowingly. Which results in “missed” brushings.
The devices and app have made a huge difference in how my kids brush their teeth. My son is more diligent now about brushing twice a day and my daughter is on a mission to get a perfect score. The badges really motivate them to do better. However, it’s not clear to me why my 8 year old gets a badge every other day whereas my 10 year old is mostly only receiving the military ranking badges to reflect how many days he’s been using the app. It’s alittle demoralizing for him. Also, the coloring of the Movement section is confusing. If circular motions are good and sideway motions are discouraged, then circular should be green and sideways red.
The Truthbrush is a small, decorative device that fits easily on any manual or electric toothbrush. It allows you to track all toothbrush events and m...