Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Igor Fedorov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Recently I downloaded this game and so far everything suits me) Nice interface and great graphics. The game is interesting, it is much more interesting to compete with the phone than just opening cards
Noticed that my memory is getting worse and decided to try games to improve my memory) Several rounds and I noticed progress, my memory is really getting better!
Very well made app, my memory got better within a 5 rounds of playing and it was fun! I’d love to see a “study” feature where you can learn what country each flag goes too along with a few facts like national language (I know that’s not the point, but it’d be a nice perk)
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