Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Caitlin Cady · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I absolutely love this meditation app from Caitlin Cady. I was introduced to the app through my purchase of her incredible book Heavily Meditated (such a fun & accessible way to learn the art of meditation - also highly recommended and makes a perfect gift for those in need!) and despite having had a meditation practice for many years already, I found this app provides a wonderful series of guided meditations, that are all beautifully crafted, through which I can compliment my existing practice. I also love the meditation diary, reminders and intention setting that can all be done within the app. New content is also always being added. Caitlin's gentle, soothing voice is a delight to wake up to!
I first read Caitlin’s book Heavily Meditated. It changed my life, so when the app came out, to say I was excited, is an understatement. This app is wonderful. All the meditations are beautiful. The app is beautifully presented and the to have the ability to set reminders, track my meditations and even get a hit of inspo with an affirmation is everything I need to live presently and with gratitude. I love this app and highly recommend it. Thank you Caitlin!
I am so grateful that Caitlin wrote her book Heavily Meditated.. It has lead me on such an amazing journey. I have meditated for 36 days straight. Each time it’s while listening to one of Caitlin’s guided mediations. She has such a beautiful calming voice and speaks in such a way that you can’t help but relax and feel fully in the moment. I am loving her Heavily Meditated App. All the different meditations, setting intentions, the inspirations & I love logging my meditations. It makes me more accountable to ‘get sit done’. Caitlin really is a genuine caring woman. She engages with her readers/listeners. I thank her from the bottom of my heart for helping me be more present, be more me. I really am noticing so many changes in myself and I can honestly say it’s due to the commitment I have made to myself & my meditation. V x
Heavily Meditated is your complete toolkit for getting high on life. Heavily Meditated provides all the tools you need to tap into your full wellness...