Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dmitrij Kurilo · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have really appreciated having a place to keep all of my lab work from various providers in one place, but after the recent update, the Biomarker list is not working correctly and it’s now a challenge for me to navigate. It’s set to the default “sort by date” but it’s not doing that. “sort by name” and “sort by status” work properly. But returning to default “sort by date” after trying those is also a mess. It’s showing individual rows of the same lab name, and each new row is a different lab date. Please please fix this.
I have uploaded multiple PDFs and the same results in screenshot form hoping for better results. At this point, the identification is so bad it’s unusable. It needs to automatically identify the collection date as stated on every results file. Currently it needs to be manually entered and if you forget every single result needs to be manually changed to show the date. Obviously it’s useless for tracking health to upload past labs and have them all marked as today’s date. Second, the ranges aren’t getting imported, so you can’t see where your results are according to the lab. Third, it’s importing a lot of items either as duplicates or just without any number at all meaning you have to manually enter each one. Some of my labs are being imported with thirty items for me to manually enter and then it seems to require me to re-add the date for each for each one. So the app can’t help me, I’d be better off just making. My own spreadsheet at this point
The app can scan test results in pdf or image formats issued by any medical facility and captures data for specific biomarkers. The scanning is done within the app but this can create mistakes while reading sometimes (guess the algorithms need better vetting). However, the user can send pdf files to the developers for scanning and that gives much better accuracy. The results from the latter can be downloaded and then deleted from their servers (according to given instructions). I am half way through accumulating around 10 years of data on this app, and the overall picture it offers is quite useful. The records can be downloaded as a unified pdf or backed up to iCloud. Not sure where the backup file is put on iCloud though and if it can be accessed via the app from another device. The pdf currently lacks the graphs offered in the app but perhaps that is yet to come. Overall, the app is stable and very promising. It would be great to have more instructions/details on using and importing or exporting, and hope the developers will continue the good work.
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