Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Andrew Nathenson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
In addition to what everyone else is saying, there's lots of little things, like the shapes contrasting with the background, and the music automatically turning off when your playing something in the background.
At first I thought that this game was really weird and confusing, but once I got the hang of it, it started to become really fun. The variety of difficulty settings is really nice, the sound effects and music are pretty good, and the idea is really creative. The fact that there are no ads is also really great, because ads are the reason why I usually stay away from mobile games. I don’t have an unskippable 30 second ad pop up every 2 tries like with other free mobile games. With more polishing, I can see this being an amazing game.
Catch all the shapes before they get off the screen! Be careful, though, because once you've tapped a shape, it will expand. You can only tap other s...