Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WEBEXERCISES INC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app has a check box for logging in automatically, but it doesn’t accept a check. Neither does the “show password” box. Occasionally the timer doesn’t beep at the end of the time, which is a problem for exercises when you can’t look at it. Also, the app isn’t optimized for an iPad. It comes up in iPhone size on the iPad.
The interface is not great but I would get over that. Why does the app need to know my location and can’t remember that I do not want to share it and keeps asking all the time is annoying, but even worse is that I have to log in every time and my phone doesn’t remember the login information like with other apps. Perhaps thumbprint login could be an option? And maybe an option to edit what exercises do I want to do that day? And when there is a a 30 second stretch it signals the bevy it not the end of 30 second interval. That’s not very helpful.
You have to CONSTANTLY log into this app every single time you click on My WebExercise RX. You can have just logged in, click on something else, and go back again and you have to log in yet again. iPhone touch login is not supported, and there are no settings, so you can’t choose to stay logged in or have login info remembered. The app is also constantly hounding me to turn on location services, when nothing I am using requires knowing my location. You cannot go back and edit or delete anything. I missed putting how difficult I felt a workout was, and you cannot go back and add it. I tried resubmitting and only got a blank workout that showed how I felt about it, and now that can’t be deleted. So clunky.
WebExercises FIT (Frequency, Intensity, Timing) patient and client app gives you access to your personalized exercise program anytime, anywhere. Your...