Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Glacier Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is the worst banking app of all time! Never loads. Has zero basic features you’d expect like mobile deposit and can’t even connect to other apps such as Venmo. Their previous mobile app worked SO well. I can’t for the life of me figure out why they got rid of it and replaced it with this! I’m going crazy trying to run my businesses now. Stay away. I’m warning you. This is the worst banking app of ALL time and makes banking with Altabank the same!
This is not an improvement from the previous app. The interface is not as aesthetically pleasing or user friendly. The rollout was bad and not what I’ve come to expect from Altabank. Seems like things have suffered with all the M&A. Time to start looking for a new banking relationship.
I had to contact the bank four times to get the passwords set up correctly. Phone numbers would not ring or would ring busy. Didn’t have account access for days. I don’t see mobile check deposit on this app. Seems like we’re going backwards here?
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