Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Honda Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been unable to access my account because the app continuously displays an error message, even though there is nothing wrong with my login credentials or account. It appears there is a glitch or technical issue within the app itself. No matter how many times I try, I receive the same error and cannot connect or view my account information. This is extremely frustrating, especially when I need access to my banking services. What concerns me even more is the impact this may have on older customers. I am fairly comfortable with technology, and even I cannot get past this issue. I can only imagine how discouraging and stressful this must be for elderly men and women or anyone who struggles with technology. It must be very upsetting to repeatedly try to access your own account and feel like you’re doing something wrong when, in reality, the problem appears to be with the app. Please investigate and fix this issue as soon as possible. A banking app should be reliable, accessible, and functional for all customers. At the moment, this app is failing to provide even basic account access. ☆☆☆☆
I would like to see a radio button by each transaction so that when you reconcile receipts to what actually appears on the app, they can be checked off. We confirm all of our receipts to the app, but it’s hard to tell what we haven’t confirmed. This would go a long way towards catching fraudulent charges right away.. I would also like to see some on the app where can lock the account. Currently when suspicious charges are seen or if your card gets lost or stolen on the weekends or in the evenings, we have no recourse other than to shift all of our funds to a savings account and follow up with a person at the credit union later.
I posted the below review back when this app first launched, a year ago or so? Update today: NOTHING HAS CHANGED. Literally, no attempts to acknowledge and fix the new apps and website shortcomings. Given the uptick in fraud attempts, the first point below is even more important. If I can’t easily see what is being pulled from my accounts, I could miss something being fraudulently taken out. ————————————————————— 1. The new layout does not have anywhere that I can see ALL of my accounts activities, transactions, deposits, etc. The Activity Center option only shows my transactions (like moving money from savings to credit card). It doesn’t show my deposits and withdrawals in an easy to view list (what should be the Activity Center). I have multiple sub accounts within my overall account. I really don’t want to have to click each one individually to view if there’s been activity. I want to be able to see it all listed for quick reference if money has come or gone in any of these sub accounts. 2. When I transfer money from an account to pay a credit card, it doesn’t show how much is due on the credit card when I click the Funds Transfer link. I have to write down or quickly memorize what is due. Minor, but annoying for efficiency. 3. Why doesn’t the Credit Union and Digital team communicate with customers on what is being addressed? An email status blast isn’t hard and would help us know we are heard and these errors are being corrected. It’s been plenty of time since this ill advised launch and still silly errors in efficiency on the site and here we are wondering if anything we feedback is being taken seriously.
Bank anytime, anywhere from the palm of your hand! Our mobile banking application allows you to manage your finances, deposit a check, transfer fund...