Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of California at San Francisco · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The previous review by faculty member trying to use shuttle reflects my sentiments exactly. They gave 1 star. I gave 2 stars because most of the time the regular shuttle schedules show up on the app. Today even that would not load. And the “shuttle live” hasn’t worked in months! Finally, timeliness of shuttles and quality of drivers is highly variable, and often sub-par.
Nothing works. Trip planner is never available, shuttle routes are never available. As faculty trying to see patients and get from one location to the other, this app not only refrains from assisting, it actually forces em to incur additional transportation costs and I am LATE to wherever I need to go.
The details of this app should be finished before it is released. The use of icons is not clear. What does the suitcase icon mean? What does water lily icon mean? Half the icons are not obvious, therefore to use them you have to learn by clicking. What’s wrong with a dropdown menu with text descriptions? What do all the different colors mean? Does a red square denote something different from a yellow one? If not, why have all these garish colors? What does the bicycle symbol mean, or the shirt symbol. Lots of other problems: e.g. ** Cannot book fitness classes through app. ** What does “Full Service” mean for the banks? They appear to ATMs only, and some only dispense cash (and don’t take check deposits, so not even ‘full service’ ATM). ** Scoot is listed as being on campus — it is not.
This official UCSF Mobile app features tools and resources for navigating UCSF work, life, and study. What’s Popular: - COVID-19 screener - Live shut...