Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗San Francisco Public Library · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I used to like this app a lot. It did all the things I wanted it to do for managing our family library accounts. That used to include being able to switch easily between my kid’s library account and my personal account conveniently within the app. At some point an update removed the ability to have multiple accounts. Now, I can have multiple cards, but there is no way to label whose is whose, and all the holds show under my name, and no matter which card I select, the borrowing history is on my account. This makes for very messy library borrowing management between what my kid borrows and what is for me. Please bring back multiple accounts within the app. (The log in, and log out process to change accounts is very inconvenient.)
It get the job done to find books and place them on hold, but when I try and add some books to my completed area it sometimes doesn’t work on some books. But over all it’s a good app, but I would love a tab that gives you a genres.
TL;DR: all style, no substance. CSS styling for text and line spacing is all over the place: the “view all” text is too close to the subtitle beneath; the larger text line spacing is too wide, ie “Available from your For Later shelf”, etc. If book does not have thumbnail, title text should be smaller and not bold so that more of the title can be seen — closer to the author text style and size. Also, there is no consistency of placement of title text in the generic grey thumbnail — padding is 1em, 0.5em? Minimize padding to increase character count for titles and assign style class consistently. Really sloppy styling. As for lists, such as “New Books (View all)” would be nice to have alpha sorting in filters, and a wider range of page numbering at bottom of list (a sequence of pages, not just one, so that page jumps can be made). Agree that dark mode would be improvement. I’m guessing there was no user testing on this version.
San Francisco Public Library in your pocket. Browse new titles and recommendations curated by your library staff, place and manage holds, renew checke...