Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Port Authority of Allegheny County · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app will not take one of my debit cards the first time I tried using this particular card it works every time after that it’s declined it there’s been numerous times or that’s the only card I had money on and I needed to get on the bus and couldn’t becausethe app keeps declining that card
This app is an embarrassment. First of all, why do we even need an app for this when you can do this directly from Apple Wallet in every other city? Second of all, the first thing at the top of the screen is a big disclaimer warning you that bus drivers will pass you by if you’re looking at your phone. This happened to me yesterday because I looked down to activate my ticket in this garbage app while standing directly under the bus stop sign. Either get your drivers in order or get rid of this worthless app that every other city has already proven to be unnecessary.
Can’t use Apple Pay to add funds to a card. I just wanted to add $40 to card using the Add Funds button. Only can use Apple Pay for weekly, monthly, etc. passes. Please fully integrate Apple Pay please. (This is better for you too, as you don’t keep card numbers, which can be a security mess). Express Transit Card capability. Add this feature so we can just tap our phone and get right on the ride. Many other cities have this—NYC and London are two that come to mind. Thank you!!!
●Your phone is your ticket to ride. ● Ready2Ride provides an easy, digital solution for purchasing tickets and passes; allowing convenient use of your...