Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TransCore / Pennsylvania Turnpike Commission · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The biggest missing functionality is that there is no way to set notifications to be sent so as to be sure the transponder was identified when entering and exiting the turn pike. (They really should have a go/no-go light on the road to tell you this, but I’m trying to keep this review about the app.) Otherwise, you will get a “v toll” (video toll) and will incur additional charges that are difficult to get reimbursed. Additionally, license plate images from charges cannot be viewed and the web site listed on the invoices was not functioning so it’s not accessible. The UI is poorly thought out. For example, notifications hide account information on the “hamburger menu home + home button on the footer bar” screen. I talked with an operator to find it. Even so, they kept saying it was at the top of the screen and it wasn’t. It turns out it was covered by the notification and they didn’t even know that was a possibility. The system automatically sends a notification when the account is created, so it’s there mostly every time for a new user.
I downloaded this app, thinking that it would be a much easier way for me to pay the tolls that my car collects while it is running down the PA Turnpike. I’ve never once received an invoice in the mail from Penn Dot indicating how much I owe. Boy was I sadly disappointed when I open this app and could not do anything. What is a blind person to do? I understand that it may be counterintuitive that a blind person is trying to pay turnpike tolls when they can’t drive, but, that is a non sequitur. Just because I can’t drive a car. Does it mean that I cannot own a car which, I happen to own three. I love cars. I love my cars I love being able to own cars and I don’t want to do anything illegal like skipping my turnpike tools. Thankfully, the help center was accessible enough for me to be able to get the phone number so that I could pay over the phone with a credit card. I really think the PA Turnpike which, is a state run institution that uses federal dollars. Therefore the Americans with disabilities act applies. Please revamp this app so it can be completely accessible to screen reader users, as is lawfully mandated by the Americans with disabilities act of 1990.
I’ve had this app for a couple of years now and at first it was running smoothly but as of lately, the entire app is faulty. When trying to request a new password, you have to call the help center because the link never sends an email. When you call the help center, they’re helpful but it takes some time to get through. Once receiving a new password, trying to log in and create a new password, the app doesn’t even allow the keyboard to come up so that you can change it. It’s best if you just call and add whatever you want onto you account. Hopefully this will be able to get fixed
View and manage your Pennsylvania Turnpike E-ZPass or Toll By Plate account