Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Naiara Albaina · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This was really helpful when I was trying to navigate my way around a new city in a different part of the world in a pandemic. I do hope the team enriches the app with a smoother UI and perhaps take references from apps like CityMapper. That refinement in the app will also make the Port Authority feel more connected with its passengers and trusted members of the society.
Port Authority of Allegheny County bus service is currently VERY scary. Passengers are now no longer required to wear a mask, and many do not. Neither do they honor social distancing guidelines. Although the drivers do wear masks, they don’t remind passengers about distancing, and the buses can get pretty crowded. Another problem that has been happening is the buses being taken out of service. I am not sure if this means that buses are breaking down because there are fewer mechanics, or if drivers are calling off. You may say that it’s not a problem now because so many people are not working, but there are still appointments folks need to get to: doctor and hospital, tax, and job interviews. Honestly, I can even overlook problems with on-time scheduling if the bus shows up.
Pros - real time bus availability on a particular bus stop is a wonderful feature Improvement area - could be a little more user friendly and may be integrated with location service feature to determine bus stop automatically or determine nearby bus stops
Live bus tracker for Pittsburgh area bus and light rail. Port Authority of Allegheny County provides public transportation throughout Pittsburgh and A...