Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Trevor Healy · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is my favorite game to play on airplanes since you don’t need internet and it’s casually fun
Simple to use, free to play, and beautiful UI - nicely done! Wish I could share the high score with my friends automatically though
Amazing app with smooth UI which is soft on the eyes. Very relaxing to play until you get to 40+ taps. It’s also a great game to play with friends. See who can get the highest score!
As the ball drops you get points for every touch you make to keep it from falling!