Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗© CooperVision, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I logged in, looked over the mostly blank home page, and checked that the settings were correct. My mistake! Now I can’t leave the settings screen. The next appointment field was blank and there wasn’t much else on the home page. With how much the eye doctor talked up the app and getting signed up for the app, you’d think the app would be more than something that uses up storage on my phone.
One error after another. I try to login. Error. I try to input our information in settings. Error. Other places? Error. And then there’s a never ending spinning wheel in multiple areas. Their website isn’t much better. At least not on the phone. I haven’t tried on the computer. I’m starting to worry about the quality of the contacts if this is the quality levels of their technology.
Every time I attempt to log into my account it gives an error message. I think the app probably needs updated. There’s no way on the app for me to get support to have it fixed either. I can’t view my daughters visits or plan and it says null null for name. It does let me log in and doesn’t give me password error which it did previously.
Keeping futures bright and vision clear So much more than vision correction, the Brilliant Futures™ Myopia Management Program is a comprehensive appr...