Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The New England College Of Optometry · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Has great explanations and labeled images. It’s lacking optic nerve info (no ONH drusen, papilledema, glaucoma, disc neo). Also the app didn’t work initially and I had to uninstall and reinstall the it to get the images to appear.
I just downloaded Octavia on my iPhone, but right afterwards, I realized it would be better on my iPad Pro, taking advantage of the larger screen and better graphics. The app doesn’t appear to allow you to use it on multiple devices, stingy on the part of the developer. So, I uninstalled it from my phone, and tried to download it onto my iPad Pro. That didn’t work. They still wanted another $4.99. I contacted Octavia support three times in the last month, no answer. What gives? I plan to cancel the yearly renewal. Nice idea, but poor support, and unfair that they don’t warn you that they won’t let you use it on more than one device, unless you buy another subscription.
It’s great having examples of so many pathologies available for review at any time. Thanks for putting this together!
Created by an optometrist for all eye care providers and ophthalmology / optometry students! OCTaVIA (Optical Coherence Tomography VIsual Atlas) provi...
| Name | Price | Type |
|---|---|---|
| 1 Year Subscription | $4.99 | One-time |