Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tegna Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I especially like Channel 8 News because their News Men and Women are so friendly and caring about their individual positions there. And I also like the fact that we can hear about Illinois News and not just about Iowa as Channel 6 does because they’re in Iowa.
This isn’t a review of News Channel 8. This is a review of the news channel 8 app. I have had the app since it’s debut on the App Store. App usability is difficult due to the overwhelming amount of ads you have to watch before EVERY single click. You also cannot leave the screen to respond to a text message without returning to yet another ad video. The sheer volume of advertisements you need to swim through as a user comes across as abrasive and tacky. Also, generally it is the same ad. Over and over again at a 30 second clip. Tacky is a really good word for it.
Wish we could get channel 8 in Macomb. Called to get it back but didn’t happen. The 2quincy channels are not good when it comes to weather and news. Have to watch 8 on the app. Much appreciated to be able to connect. The fcc and Comcast evidently don’t agree to televise in Macomb.
Stay up-to-date with the latest news and weather in the Quad Cities area of West-Central Illinois and Eastern Iowa on the all-new free WQAD TV app....