Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I didn’t mind so much pop up ads but when you are trying to be quiet somewhere and just read the news and video ads keep popping up as soon as you open the app it gets pretty annoying. I will be deleting this app because of the pop up videos
Probably one of the weirdest news apps I’ve ever used. The first main link, to the weather, doesn’t take you to any weather news. Instead of opens up the App Store so you can download their weather app. Forget it. Deleted the app and will go to WQAC News.
I loved this app and used it all the time but since the recent update it won't let me see the weather and instead tries to have me download their separate weather app. Nope! You get one spot on my phone. I may switch to another channel.
"Experience the brand new KWQC News app. Get more news, more weather and more video. It's everything you love about KWQC News right at your fingertips...