Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Shaw Suburban Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Generally, the app displays the newspaper as expected. What is not expected is the unfriendly manner this app is to regular users. Itwill not remember the user from one session to the next requiring login again and again. Seems to allow login memory for PC. This app could be more user friendly but it is tolerable.
I love that the app lets me set up a custom feed of just the news that’s most relevant to me. I like to follow my local area’s news, but also want to keep up to date with how the Bears are doing, and through the settings, I can have those two things show up first in the app.
I love reading the northwest herald on my ipad each morning. However with the most recent update, there is no longer the option of viewing the daily paper as if I was reading a printed copy. PLEASE bring back the option to view the printed format!
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